Delivering a Multi-Channel Seasonal Campaign

Interflora required creative assets that could support key seasonal campaigns while maintaining a premium and consistent brand presence across digital channels.

Working within campaign frameworks, I designed a suite of assets spanning digital advertising, website content, social media and campaign communications. My focus was on balancing strong visual storytelling with commercial objectives, ensuring each asset remained visually engaging while driving audience action.

The project involved adapting creative across multiple formats and touchpoints while maintaining consistency across the customer journey and broader brand ecosystem.