Rollin’ Record Breaker
The Brief
A Social Idea
Brand
ROLLIN’ Car Insurance
The Proposition
Now anyone can borrow your car
Insight
With ROLLIN’ Insurance, you don’t have to think twice about who you lend your car to.
Idea
A ROLLIN’ car Instagram Profile that aims to get the Guinness World record for the most Instagram followers.
Anyone who follows the account is automatically insured to drive the car & can find its location via a GPS tracker to drive the car.
The campaign will be launched by influencer Millie Ford (@milligram96) with an instagram story, using the car for a beach day with friends.
