Sea Bins
The Brief
Public Relations
Brand
Greenpeace
The Proposition
Single use plastic created today, will be in the ocean tomorrow
Insight
People think recycling is the end of the road for their plastic waste, but a lot still ends up in the ocean.
Idea
Make people rethink where their plastic waste is really going…
Execution
Create recycling bins that look like sick sea animals and place them in popular public locations in Australian cities.
Motion sensors will make a noise when people feed them plastic.
