The Binge-able Flight
The Brief
Integrated
Brand
QANTAS
The Proposition
Fly from Sydney to London non-stop…
Insight
We live in a culture of instant gratification, were we even expect to be able to take flights from Australia to anywhere in the world and arrive instantly.
The Binge-able Flight
When you fly with Qantas from Sydney to London non-stop, you can indulge in all your favourite binging activities.
Execution 1: 30 second TVC
Execution 2: OOH posters that tell people all the British film & TV shows they can binge during their 20 hour flight from Sydney to London.
Execution 3: PRPartnership with Binge. All flyers get access to their streaming service for the duration of the flight.