What’s it Worth?
The Brief
A product, business or entrepreneurial idea
The Springboard
Inflation, rising interest rates and general cost of living increases are affecting us all. Create a new product or service that helps to make life a little less expensive.
Insight
With rising inflation it’s getting harder to visualise how much a dollar is worth.
Idea
What’s it Worth? A mobile app that converts a products dollar amounts to a real-life equivalent object.
By using the app, people realise the value of their dollar by using common purchases as a conversion tool.
Target Audience
Aussies wanting to make smarter spending decisions.
How it Works
Users scan items using their phone camera to see its value in their unit of choice (e.g. coffee order, drinks, Uber trip).
Items can then be added to a wishlist where they appear in their chosen conversion unit.
