The Sub-Timer
The Brief
Digital Solution
Brand
Subway
The Proposition
Get your Subway without the wait
Insight
Over their lives, people end up spending a lot of their time waiting in line for food they’ve ordered.
The Sub-Timer
Subway brings you a new way to measure your time in Subs.
Showing people that with the Subway app, they can skip the wait.
Partnership with Google Maps, where the fastest route to their destinations is measured in Subs.
Sub-Timer phone timer app that allows people to measure time in subs.
Chrome browser plugin that will replace any loading bars as pages load with a Sub.